Whether you already have a business blog, whether you are still in the planning stage, there are several strategies that you should keep in mind in order to achieve the desired level of success. Here are some tips to guide your steps.
- Establishes the target audience.
- Define the writing style: formal, informal, controversial, etc..
- Avoid background colors dark and light colored fonts because they are hard to follow.
- Establish comments policy: if they will or will not be allowed and if viewed by a moderator before being published.
- Set system options to subscribe to RSS feeds and newsletters.
- Add links to accounts of Facebook, Twitter, LinkedIn, Pinterest etc.
- Make sure links to articles can be accessed.
- You can adopt a more informal blog than on the company’s website, so you can more directly address readers.
- Avoid long paragraphs, a paragraph should never exceed 4-5 lines.
- Use numbered lists and bullet sites to highlight content.
- Articles posted should generally contain between 300 and 500 characters, can exceed 500 characters limit only if it is very valuable information.
- Do not try to approach many topics in a single post.
- Make sure each post has a definite conclusion.
- Reply with common sense every comment, but do not post spam comments.
- Post ends with a question or a provocative statement.
- Titles and subtitles are read more often than content, so they should be written so as to attract the attention of readers and relevant.
- Authenticity is very important, so do not keep saying “do not know” or “I was wrong”.
- Most popular posts provide new information on complex issues, presents a unique perspective and valuable information.
- Posted Position the images above or on the right side up so the reader will be easier to watch.
- Ask one or more people to review your post to make sure there are no mistakes.
What other strategies to improve the blog you can also add to this list?
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