Google is the kind of word that strikes fear into the hearts of millions of online business owners like none other on Earth. Most have come to expect that Google can literally make or break a business from the ground up and therefore to say it needs to be approached with respect would be an understatement.
However, there is a quite enormous and important difference between respect and abject terror, which so many find extremely difficult to draw.
They find themselves living each day in fear of what Google might or might not do next, which is completely counterproductive to say the least.
So if you’re among those walking on eggshells day in and day out when you could be focusing your energy on more positive efforts, here’s a look at a few reasons why this might be the case:
You Deserve to Be
If you’re living your life in fear of Google, the first thing to take into account is whether or not you deserve to be. Roughly translated, if you’re using black-hat link building methods, spamming your articles with thousands of keywords and generally trying to force your way to the top of the rankings, you’re frightened of Google for good reason…they’re going to catch you and punish you!
More often than not, there’s really no excuse for practicing underhanded SEO as most have come to know the rules by now. So if you can’t honestly put your hand up and claim to be making all the right moves and never knowingly trying to fool Google and Co., your fear is well-founded and nobody else’s fault!
You’re Investing Too Much in Google
Next up, if you base the entire fate of your business on Google and Google alone, there’s no wonder you’re scared of what may or may not happen.
There are still so many businesses that assume Google is the be all and end of the web to such an extent where they abandon all other marketing and promotional efforts to focus 100% on Google.
And when Google turns around and takes a dislike to their efforts, they are left 100% in the doghouse. On the other hand, those that only put about 30% of their efforts in Google still have 70% to play with if every they find themselves being frowned upon…it’s simple maths!
You’re Not Trying Hard Enough
Last but not least…and quite contrary to the above…there’s also the question of whether or not you’re actually putting enough effort into pleasing Google in the first place.
Are you hiring the best SEO copywriting services in the business, or are you going about a haphazard job yourself just to save costs? And how about link building – are you favouring quality or quantity?
Google is a fickle mistress at the best of times and you cannot expect to be looked upon with any degree of favour if you are not at least willing to put in the necessary effort to tick all the right boxes – boxes that are common knowledge today and there’s really no excuse for ignoring.
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